New York, June 26, 2008

Keenly abreast of the growing market for online Insurance, leading, New York based public insurance company decided to revamp their existing website to drive stronger branding, product differentiation & an elevated messaging platform that brought forth key value propositions of their Insurance business. This gap in brand positioning arose out of competitive benchmarking with comparable Insurance/Financial Services websites & an intrinsic need to improve end customer site experience manifold. Further, branding on the existing site and across other Web assets owned by the client needs to be consistent.

This leading insurance company chose to on-board eDynamic for this prestigious opportunity based on the latter’s strong expertise in Web Design & Development coupled with a rich body of marquee customers & excellent customer satisfaction metrics. eDynamic’s strong North American partnership with Sitecore, a best-of-breed Web 2.0 Content Management Solution firm, was also key because the new website will be powered by Sitecore CMS 6. eDynamic understood client’s requirements and proposed a complete revamp of the existing website, which in future will include a professional look & feel with concise messaging, well organized site structure, easy to update features that will be attractive for prospective agents & end customers.

By using Sitecore CMS, a dynamic site that provides a compelling web experience to the customers will be maintained. With Sitecore’s intuitive interface, business users will be able to publish content without the assistance of IT, allowing for quicker and more frequent site updates.  Brand consistency, content layout and webpage design will be significantly enhanced with Sitecore CMS, creating new opportunities and breakthrough results for the client.
Various other features such as ‘Find a Broker’, ‘Publish News Items’, job postings, access control, etc. are also going to be developed for this new website. The site will feature a modern style, while still respecting the colors traditionally associated with their company. eDynamic will also enable them get optimum leverage out of their new logo and branding by ensuring that both suitably adorn the site.  The redesigned pages will be attractive and exciting, to clearly communicate their value proposition, and provide a smooth and informative online experience for users.

Speaking on the win, Rahul Khosla, Founder & CEO, eDynamic , says “This is an important acquisition for us. Our strong Insurance domain knowledge, flexibility in meeting business requirements efficiently & our proven, best-of-breed Web expertise & successful implementation record of Sitecore CMS for various projects have been paramount in winning this project. We are proud to be associated with the insurance industry leader and will strive to always excel in this engagement going forward”.

About the client: It is a leading, public insurance company based out of New York having expertise across a wide range of product lines including, Ocean, Marine and Energy, Commercial Property and Casualty, Professional Liability and Excess Workers Compensation. Established approximately 40 years ago, they have become an industry leader today and continues to grow rapidly.

About Sitecore: (www.sitecore.net) Sitecore’s award-winning CMS software allows over 1,500 customers to create and keep up-to-date dynamic websites of all types. Over 5000 dynamic websites are now being managed with Sitecore including Sara Lee, Siemens, Toshiba, Dollar Rent a Car/Thrifty, Omni Hotels, Computer Associates, WebTrends and many Government and independent Associations.

About eDynamic: eDynamic is a Global IT services, Interactive Marketing Services, Website Design & Development and Consulting Firm focused on delivering integrated business solutions. eDynamic is a rapidly growing, privately held company that delivers on the technology, creativity & marketing needs of enterprises. Through its offices in New York, Portland, Toronto, London, Dubai, and New Delhi, eDynamic is serving customers such as Suncor Energy, UPS, PepsiCo, New York Life, General Electric, Advance America, Preferred Commerce, Intercontinental Hotels, Jet Airways, Samsung, Sony, among many others.