|
New Delhi, May 08, 2008
eDynamic, a Global IT & Interactive Marketing Services, Consulting Firm today announced the successful completion of Web design & development project for PepsiCo (NYSE:PBG). This first phase involved research, analysis, benchmarking & scope followed by detailed requirement analysis and conceptualization and build for the PepsiCo website.
With the appointment of Ms. Indra Nooyi as CEO
in 2007, CSR at Pepsi acquired whole new meaning. So ‘Performance
with Purpose’ has come to the fore, and PepsiCo wants to re-position
itself as a corporate model to conduct business worldwide. This
includes initiatives such as partnerships with farmers, water replenishment,
etc. Naturally, this vision had to be translated across ranks within
Pepsi and to the world in general. The first, most critical step
for this was the PepsiCo corporate website.
After several stringent RFPs and responses later,
PepsiCo chose to on-board eDynamic for this prestigious opportunity.
Amongst other factors, it was eDynamic’s domain expertise in Interactive
Marketing coupled with its roster of international customers, excellent
customer satisfaction metrics, service delivery approach that tilted
the balance in its favor.
PepsiCo’s vision was to mirror its CSR position
on its website and to create instant recall by reinforcing the CEO’s
statement of intent within its existing corporate framework. eDynamic
took up this challenge and delivered this new website with all functional
and brand elements within 2 months. eDynamic’s concept, information
architecture and Interactive Marketing strategy were key differentiators.
“The eDynamic team has been quick to respond to our needs, whether
on the back end or the design front, and has always provided us
with a plethora of creative ideas for our website”, remarks Namrata
Asthana, Manager, Corporate Communication, PepsiCo.
“The eDynamic team has always delivered on time
with catering to our short term needs while consistently thinking
about the future online needs of PepsiCo. Working with eDynamic
has really been a pleasure and we look forward to continuing our
partnership with them”, says Annie Kishen, Director, CSR & Corporate
Communication, PepsiCo.
Phase 2 of this project entailing enhancements,
new portals for specific PepsiCo corporate needs is under review
and scope right now. As Subir Singh, VP Sales, eDynamic mentions,
“We are proud to be associated with Pepsi and we will strive to
always excel in this engagement going forward. As the Interactive
Marketing partners for Pepsi, we will do what it will take to transform
PepsiCo’s online presence to solidify their worldwide CSR initiative.”
About PepsiCo: PepsiCo is a world leader in convenience
foods and beverages, with 2007 revenues of more than $39 billion
and more than 185,000 employees across the world. Its world renowned
brands are available in nearly 200 countries and territories.
About eDynamic: (www.edynamic.net)
eDynamic is a Global, end-to-end Web Solutions & Strategy Consulting
Firm with deep expertise in Web technologies, Web 2.0 Strategy,
Interactive Design, Marketing & Managed Services. We partner with
our customers on Application Development & Management, Interactive
Strategy & end customer acquisition & retention with a focus on
delivering integrated business solutions. eDynamic is a rapidly
growing, privately held firm that delivers on the technology, creativity
& marketing needs of enterprises across multiple industries. We
have a flexible Global Delivery Model that is driven by agile methodologies
& a cutting edge technology resource base. We also have partnerships
in place with Microsoft, IBM & Sitecore. Through our offices in
New York, Portland, Toronto, London, Dubai, and New Delhi, we are
serving customers such as Suncor Energy, UPS, PepsiCo, New York
Life, GlaxoSmithKline, Sunlife, General Electric, Allianz, Advance
America, Preferred Commerce, Intercontinental Hotels, Jet Airways,
Maruti Suzuki, Barista, Costa Coffee, Samsung, Sony, RGE Monitor,
NYMAGIC, ThruYou, People’s United Bank among many others.
|